Job Category: Marketing
Location: Egypt, Cairo
Job ID: 744109 Division: Marketing
Standard Title: Internal: MEA CSI Lead External: MEA Open
Source Strategy & Relations Manager Version Date: Updated: May, 2010
Profession: Marketing
Discipline: Product Marketing CSP Name:
Partner/Segment: Project/Product:
Reports to: Area: CMSG Leader in A13 In subs, reports to Sub. BMO Leader
Is This Job Eligible for Incentive Pay? Area HR to determine (but not usual)
Job Profile
The Commercial Software Initiative’s (CSI), Mission is to: Win
market-share through mind-share, changing perceptions so
Microsoft is seen as an “open” company Work with Governments
and Standards Bodies on government procurement preferences
and the Open Cloud. In the field, the CSI Lead brings unique skills and
perspective to the subsidiary (or Area). The Area CSI Lead is the Subject
Matter Expert on Open Source Software (OSS): the industry; its business,
development and licensing models key partner channels and “routes to
market” for commercialized Linux Server and OpenOffice overall competitive
landscape with regards to OSS The CSI Lead is seen as the expert on
Microsoft’s “Openness” framework, understanding how Microsoft adopts and
engages with Open Source models whilst also competing directly on
a product to product basis. As such, the CSI Lead is responsible for driving the
Openness Marketing Initiative as the main vehicle for changing perceptions
and telling Microsoft’s Openness story. The CSI Lead has a unique, cross-segment,
cross-product, cross-audience and cross-industry perspective. A successful
CSI Lead brings strategic insight and leadership to the management team and
has a responsibility to monitor the local marketplace for emerging strategic threats.
CSI Leads are adept at external engagement, positively influencing sometimes
sceptical audiences and building relationships with key local influencers to positively
change perceptions with regards to Microsoft’s “openness”. The core of CSI’s role is
to win Mind-Share so that we ultimately win Market-Share. Internally, CSI is tasked
with enabling the Area/Subsidiary to tell the openness story and to compete against OSS.
Expert in driving cross-boundary collaboration and execution, the CSI Lead will
ensure that key local spokespeople can tell the Openness story and will engage
directly, where necessary, to help close important deals thus demonstrating deal-closing,
revenue generating value. Job responsibilities of the MEA Area CSI
Lead are: Be the subject matter expert on Open Source Software, and
guide subsidiary CSI Leads Build and orchestrate the Area’s “Openness”
marketing plan Be able to tell the all-up Microsoft “Openness” story around
the business benefits of our approach to standards, interoperability and open
source software in a clear, consistent way with measurable impact on our target
audiences. Provide coaching to subsidiaries on same Be the prime (but not only)
spokesperson for the Open Message (in partnership with the following groups:
Developer & Platform Evangelism (DPE), World-Wide Partner Group (WWPG),
National Technology Officer (NTO), and Legal & Corporate Affairs (LCA)). Work
with DPE and WWPG to evangelise Microsoft’s Client, Server and Cloud Platforms,
encouraging PHP and other OSS developers to build on the Microsoft platform Reach
out to Open Source Communities and their Leaders Engage and positively influence
communities by developing and communicating the story of how our products
positively impact consumers, developers, partners, IT Pros, Government and
students through the value the products offer in themselves and through their
unparalleled ability to inter-operate with other products Execute PR and digital
marketing campaigns with an emphasis on reference studies, community
outreach, social media and technology announcements from across the
companyWork with Governments and Standards Bodies on government
procurement preferences and the Open Cloud overcoming “open source” and
standards as impediments in these areas. Compete against specific open source
products such as Linux and OpenOffice in partnership with the relevant Business
Groups (BGs), DPE and Competitive Market Strategy Group (CMSG) guidance.
Identify the top 3 account situations, per subsidiary, through the account planning
process that CSI Lead needs to engage proactively. Be available to sales teams
to engage with customers, helping to deliver deals through adding cross-platform
open-source and open standards expertise. Note that for this role, the
customer-facing job title can be: Platform Strategy Manager, or
Open Source Strategy & Relations Manager (do not advertise
externally as CSI Lead) Primary Job Functions
Responsibility/Activity Estimated Annual % of Time
Build and execute the local Openness plan to gain
mind-share and market share. Min. 40%
Direct engagement with key local influencers 30%
Maintain deep knowledge of key OSS competitors and activities both
locally and internationally which may impact the local market. Monitor local marketplace for emerging strategic threats 15% Work with BGs and Segments
to support OSS Compete within their marketing and sales activities 15%
Candidate Profile
Qualifications
Area Qualification Description of What’s Needed
Experience What work experience is essential to the job? How many
years of previous work experience would it typically take to gain sufficient
experience in these areas to minimally fill this job role?
No related experience 5 - 8 years of related experience
1 - 3 years of related experience 8 - 10 years of related experience
3 - 5 years of related experience 10+ years of related experience
What type of supervisory or management experience would be
necessary to fulfill the job requirements, if any? Forming and managing
v-teams Influencing across organizational boundaries
Education What education is typically required for the job? Required
Preferred High School
Associate’s Degree
Bachelor’s Degree (B.S./B.A.)
MBA
Master’s Degree
Jurist Doctorate
Ph.D.
Field of Study (if applicable): Marketing/Business preferred;
Computer Science (as primary degree) also acceptable
Professional Training and Certification
Knowledge, Skills, and Abilities Skills & Abilities Excellent verbal and written
communication and influencing skills Strong strategic thinking and leadership
skills Strong marketing skills Excellent collaborative and virtual teaming skills
Strong creative thinker Required Knowledge Detailed knowledge of the Open
Source environment: software development, business models, licensing models,
competitors and community. Strong technical computing knowledge required to
establish credibility with influencer audience. Cross-industry knowledge with a
strong strategic perspective. Good knowledge of Microsoft’s business and how
it relates to the industry in general.
The role will require up to 40% travel.
To Apply
