May 1, 2011

Licensing MM at Microsoft

Job Category: Marketing
Location: Egypt, Cairo
Job ID: 741624
Division: Marketing

Standard Title: Licensing Marketing Manager 

Data posted : 25/4/2011
Career Stage: (IC 1-7 or M1-5) IC3-IC4 - Small/Medium Sub IC4-IC5 - Area Level or Large Sub Profession: Marketing
Discipline: Partner, Segment, Audience Marketing CSP Name: Partner, Segment, Audience Marketing
Partner/Segment: BMO Project/Product:
Reports to: BPO
Is This Job Eligible for Incentive Pay? No

Job Profile (Short Job Description) (1/2 page)
Within the subsidiary, the Licensing Marketing Manager role drives, champions and executes Volume Licensing marketing and readiness plans for Field, Customers and Partners. The LMM role is responsible for managing the Licensing experience for Customers and Partners, landinglicensing programs and providing the voice of the field on Licensing to the corporate stakeholders. The LMM role directly impacts Revenue growth and Customer Partner Experience. An essential aspect of the role of Licensing Marketing Manager is to align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners Responsibilities include: Owns and manages the LMM Scorecard for the subsidiary Works across Sub and with Corporate to develop licensing strategies and plans aimed at increasing overall Volume Licensing (VL) revenue, penetration and customer and partner satisfaction. Lands new licensing programs by designing and executing readiness plans to prepare Field and Partners Works very closely and aligned with other local Licensing teams Sustains and drives internal and external adoption of existing Licensing programs. Responsible for all licensing communications, training, and readiness - both internal and external Serves as Sub’s voice of licensing to corp and ensure that local requirements are reflected in the development of global licensing strategies and execution plans Develops and executes a Licensing CPE (Customer Partner Experience) improvement plan in conjunction with the Sub CPE lead Creates licensing marketing materials and adapt ones created by corporate to meet local market conditions Orchestrates planning and execution of Volume Licensing pricing promotions. Creates and engages with customer and partner councils to identify opportunities to drive licensing, and ensure its clarity and simplicity Creates awareness/educate others about licensing improvements (i.e. in terms of simplification to Area/Sub and stakeholders). Provide learning frameworks. Gathers market intelligence to understand local market and enable adapting of plans for specific market conditions Acts as spokesperson/SME for Subsidiary around licensing topics, programs, tools, and processes. Participates in corporate and regional events and communities to learn and share best practices; to drive the evolution of global licensing; and to ensure operational and execution effectiveness and efficiency. Engages, influences, and provides a continuous feedback loop to other sub stakeholders (BG, Channel Marketing, BMO, Segments, etc.)
Primary Job Functions

Responsibility/Activity Estimated Annual % of Time
Marketing: Drives execution of internal, customer and partner contact strategies, creates and/or localizes marketing materials, delivers internal, customer and partner presentations and briefings, orchestrate promotions councils. Drives efforts for widespread take up of licensing promotions and new licensing vehicles (e.g. EAP, ECI). 30%
Readiness: Builds and executes readiness plans to drive broad field and partner licensing knowledge, partners with local stakeholders and Corporate to deliver and integrate licensing content for key priorities and initiatives (e.g. Software + Services, Virtualization, etc) 30%
Business Strategy: Builds, maintains and implements the licensing strategies for addressing local opportunities and challenges 20%
LMM Scorecard and RoB: Is accountable for the achievement of the LMM Scorecard. Engages and participates in the LMM RoB representing the subsidiary. Engages with local stakeholders to gather, consolidate and relay the voice of the sub. 20%

Candidate Profile
Area Qualification Description of What’s Needed
Experience What work experience is essential to the job? How many years of previous work experience would it typically take to gain sufficient experience in these areas to minimally fill this job role? No related experience 5 - 8 years of related experience
1 - 3 years of related experience 8 - 10 years of related experience
3 - 5 years of related experience 10+ years of related experience
What type of supervisory or management experience would be necessary to fulfill the job requirements, if any? The LMM role might be required to hire and manage contingent staff to help support execution. Supervisory experience is highly recommended.
Education What education is typically required for the job? Required Preferred High School
Associate’s Degree
Bachelor’s Degree (B.S./B.A.)
Master’s Degree
Jurist Doctorate

Field of Study (if applicable): Marketing, Business Administration
Professional Training and Certification Marketing Planning Marketing Communications Licensing MCP (Recommended)
Knowledge, Skills, and Abilities This position requires a minimum of 5+ years of experience in Segment or Partner Sales and/or Marketing. The successful candidate must have a strong analytical mind coupled with excellent verbal/written, and interpersonal/negotiation skills, as well as the ability to work effectively in a multi-tasked, highly-matrixed, and fast-paced environment. Advanced project management skills a must with proven record of delivering results. Self-motivated, directed person; ability to build strong, lasting business relationships; ability to understand the customer and market trends Strong understanding of customer behavior, partner ecosystem and/or sales segments is required. Having this understanding with the CXO/executive level is a plus

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