Yahoo! Overview:
Yahoo! is a true web pioneer - founded 15 years ago to help people makes sense of the internet. Today, across the globe, over 630 million people use Yahoo! every month. As the web has expanded we’ve continued to build innovative and imaginative experiences that are uniquely Yahoo! We do it each and every day and you could too. Now’s the time to show the world what you’ve got. Put your ideas to work and help over 50% of the online population get more from the internet than they ever imagined.
Department Overview:
Reporting into the Sales Strategy Manager for the Exansion Markets team this is a pivotal role within the team. This team covers a large geograhic region across both developed and developing markets.
Responsibilities:
- There are three main elements to the role; Media Planning, pitch preparation work and Creating appealing sales Packages.
- Create a deep understanding of the Yahoo! brand, its consumers and global advertising products.
- To work closely with the sales, editorial and research teams to create strategic solutions and media plans based on aligning brand, target and media insights.
- Being able to understand a client’s brief and react accordingly with the correct solution from a portfolio of potential solutions Yahoo! has to offer.
- Creating complex media plans to support overall proposals.
- Understanding the booking process and be able to manage the execution of large Y! Studio campaigns
- Maintaining & updating sales collateral i.e. audience profiles, sales packages, product information, research, brand messaging.
Requirements:
- Candidates should be passionate about the internet and have a clear view of how they see the internet evolving.
- An understanding of the media landscape and agency sales process.
- Ability to create media proposals/plans from scratch incorporating all potential solutions available and all elements of the marketing mix.
- The ability to understand legalities in different countries and to be able to adapt a solution subject to the laws and regulations of that country.
- Excellent written & communication skills. Attention to detail is key here.
- To create new sales programmes, sponsorship programmes and bespoke packages for agencies and clients alike.
- Actively participate in educating and informing internal sales teams on product developments, pricing and insights.
- Develop a strong understanding of the sales process from campaign conception to creating wrap reports at the end of a campaign period.
- Understanding and practical application of media research methodologies and outputs.
- Exceptional abilities in Microsoft Office tools particularily powerpoint
- Creative background
- Able to manage varied workload.
- Ready to roll up sleeves and get stuck in to any challenge.
- Background as a communication planner within one of the major agencies is a plus.
Key competencies:
- An extreme proficiency of Powerpoint and Excel is a must.
- An acute eye for attention to detail is a must.
- Ability to coordinate efforts & work effectively with multi market cross functional teams in a highly matrixed organisation.
- Must have the ability to be able to juggle day to day tasks, with key business objectives, whilst at the same time also maintaining a focussed attitude in a fast paced, fun and often chaotic environment.
- An understanding of one or many of the following categories is preferred; Sports, Auto, Lifestyle, Travel, Finance, Games, Movies, TV, Mobile and Music.
- Knowledge of advertising planning principles.
- Strong strategic & analytical skills as well as detail oriented.
- Excellent people skills, supporting skills & the ability to manage expectations both internally & externally.
