Feb 13, 2012

Social Media Specialist - IDP

Social Media Specialist Vacancy
Job description:
We’re looking for a Social Media Specialist to lead digital public relations, social marketing strategy and community management. This role will be responsible for devising a leading, cutting-edge social media strategy & implementation. The ideal candidate will also effectively direct social media and internet communities, including blogs, forums and chat to generate interaction and brand exposure.
Experience Required
- A minimum of two or more years experience in online community management, familiar with Web 2.0 technology.

- Working knowledge of social networking sites such as FaceBook, YouTube, and Twitter as well as blogging software such as WordPress, Blogger or others.

ESSENTIAL JOB FUNCTIONS:
• Create, track and maintain a social media strategy that maps to a broader content and communications strategy
• Implement online marketing plans for social media and word of mouth driven programs.
• Monitor and engage in brand related online conversations
• Create integration and syndication between all social profiles and platforms
• Work with internal teams to create compelling viral campaigns to drive awareness and sales across all key brands and constituents
• Research and propose new opportunities for social media marketing and advertising campaigns
• Stay current with social media trends and incorporate as appropriate to improve the customer experience, drive sales and leverage ongoing customer involvement
• Investigate and implement new technologies, services and capabilities and/or vendor solutions that enhance social media efforts.
• Capable and driven to quickly learn new technologies and continually upgrade current skill set.
• Must be very flexible and able to work in a self-directed, rapidly changing environment.
• Basic SEO knowledge
• Basic HTML knowledge
• Competent working knowledge of graphic design and image manipulation software packages; Photoshop, Indesign and After Effects (or equivalent)

• Education and Certifications
- Bachelor’s degree

IInteraction inside the organization:
Working with the Marketing department and client’s relation team to plan, develop and execute social media platforms, campaigns and applications.

Strong partnership with the web editor will be required. Making sure the measurement and value of social media is clearly aligned to business objectives.

Send your c.v to abeer.algibaly@idp.com