Description | Manage and coordinate all marketing, advertising and promotional staff and activities Conduct market research to determine market requirements for existing and future products Analysis of customer research, current market conditions and competitor information Develop and implement marketing plans and projects for new and existing products. Manage the productivity of the marketing plans and projects Monitor, review and report on all marketing activity and results Determine and manage the marketing budget Deliver marketing activity within agreed budget Develop pricing strategy Liaison with media and advertising Education and Experience Business or marketing-related degree or equivalent professional qualification Experience in all aspects of developing and maintaining marketing strategies Technical marketing skills Proven experience in customer and market research Relevant product and industry knowledge |